Dani Piderman, born and raised in Zurich, Switzerland, found his way into the world of visual communication through photography. He had the good fortune that influential Swiss designer Fred Troller offered him the opportunity to learn the fundamentals of graphic design and typography at his studio in Rye, New York. Later milestones in his design work included eight years of working with another design visionary, Massimo Vignelli; directing graphic design at JCDecaux USA in New York; and designing for Benetton at Fabrica in Italy. His graphic design work ranges from corporate to non-profit projects. Currently he is a consultant for graphic design and photography.
